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green hair spray temporary
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great429.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£112K£112K/yr · 174K searches
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£8.22cheapest to priciest tracked listing — scored on the share inside $15–$100