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glycolic acid the ordinary
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Good£568K£568K/yr · 468K searches
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Review moat
Bad36,590.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.25–£8.86cheapest to priciest tracked listing — scored on the share inside $15–$100