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glue rings
Skip itPrices mostly outside the sweet spot ($2.66–$7.12) — this niche doesn't clear our bar today.
Conversion
Incredible31.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great335.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£4.11avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 27K searches
Price range
Bad£2.66–£7.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier