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glitter eyeshadow
Worth a lookShows low returns (0.3%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,586.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.62avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£45K£45K/yr · 285K searches