26
gifts under 10 pounds
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,387.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.22avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.09–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 274K searches