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fungal nail patches
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Market size
Good£304K£304K/yr · 196K searches
Price range
Okay£3.65–£24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,799.72avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.02avg listing price — sweet spot $15–$100