50
folliculitis treatment
Worth a lookShows low returns (0.2%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good705.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£12.17avg listing price — sweet spot $15–$100
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.70–£19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 52K searches
Signals Low Review Barrier