60
flower crown
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Review moat
Great146.27avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 217K searches
Price range
Bad£3.38–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100