55
fake skin
Worth a lookShows low returns (0.4%), but soft demand (-4.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good582.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Price range
Good£4.97–£30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£139K£139K/yr · 166K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch