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fake scars
Worth a lookShows low returns (0.2%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,199.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.44–£19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 84K searches
Signals No Dominant Brand