50
fake blood
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($2.23–$17.63) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great483.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£211K£211K/yr · 853K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£2.23–£17.63cheapest to priciest tracked listing — scored on the share inside $15–$100