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fake blood spray
Skip itPrices mostly outside the sweet spot ($3.29–$9.04) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great445.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.26avg listing price — sweet spot $15–$100
Market size
Bad£14K£14K/yr · 34K searches
Price range
Bad£3.29–£9.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier