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face glitter
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+157.7%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good615avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£205K£205K/yr · 603K searches
Avg price
Bad£5.63avg listing price — sweet spot $15–$100
Price range
Bad£3.03–£8.28cheapest to priciest tracked listing — scored on the share inside $15–$100