60
eyebrow stencil
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great359.43avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.59–£19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.13avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 164K searches