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eyebrow bleach
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,846.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay£154K£154K/yr · 175K searches
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Price range
Bad£2.97–£18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand