47
elvis wig
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great235.11avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.98avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£6.22–£18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 29K searches
Signals Quality Gap