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dropper bottle
Skip itPrices mostly outside the sweet spot ($1.55–$11.91) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good594.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£67K£67K/yr · 158K searches
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.55–£11.91cheapest to priciest tracked listing — scored on the share inside $15–$100