55
cuticle oil
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.61–$12.60) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great£877K£877K/yr · 1.4M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,111.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Price range
Bad£2.61–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100