46
cream bronzer
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great198.82avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£13.52avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.20–£21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£66K£66K/yr · 464K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier