43
cotton wool
Skip itPrices mostly outside the sweet spot ($1.53–$8.26) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£273K£273K/yr · 500K searches
Review moat
Okay1,533.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£2.84avg listing price — sweet spot $15–$100
Price range
Bad£1.53–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100