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cotton wool roll
Skip itPrices mostly outside the sweet spot ($1.02–$11.04) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,461.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 61K searches
Price range
Bad£1.02–£11.04cheapest to priciest tracked listing — scored on the share inside $15–$100