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cotton wool pads baby
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.54–£27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,178.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 120K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand