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cotton wool balls
Skip itPrices mostly outside the sweet spot ($1.53–$8.26) — this niche doesn't clear our bar today.
Conversion
Incredible25.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,554.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£195K£195K/yr · 240K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad£1.53–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100