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copper hair toner
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good841.37avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Price range
Okay£4.65–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 118K searches