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conditioner for bleached hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good793.26avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.04–£28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 219K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand