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compact mirror
Skip itPrices mostly outside the sweet spot ($2.66–$8.71) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,444.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£107K£107K/yr · 522K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Price range
Bad£2.66–£8.71cheapest to priciest tracked listing — scored on the share inside $15–$100