27
christmas bath bombs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great483.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£22K£22K/yr · 83K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.19–£10.64cheapest to priciest tracked listing — scored on the share inside $15–$100