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chlorhexidine mouthwash
Skip itPrices mostly outside the sweet spot ($2.16–$14.26) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,697.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 165K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.16–£14.26cheapest to priciest tracked listing — scored on the share inside $15–$100