35
chillerase spray
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible16.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Price range
Bad£5.63–£16.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£13K£13K/yr · 26K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-60.4%90-day search growth — must beat 0% to launch