40
cheap gifts under 5 pounds
Skip itPrices mostly outside the sweet spot ($0.90–$8.21) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,590.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£3.90avg listing price — sweet spot $15–$100
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 340K searches
Price range
Bad£0.90–£8.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand