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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 23Conversion 100Competition 6Returns 99Price range 0Avg price 38Brand share 0Review moat 63Quality gap 60

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Good970.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.52

avg listing price — sweet spot $15–$100

Market size

Bad£91K

£91K/yr · 43K searches

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£7.43–£13.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms