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castor oil
Skip itPrices mostly outside the sweet spot ($3.34–$16.34) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 1.4M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Review moat
Bad20,769.46avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.34–£16.34cheapest to priciest tracked listing — scored on the share inside $15–$100