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castor oil for hair growth
Skip itSoft demand (-47.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.34–£25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 53K searches
Review moat
Bad40,185.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-47.4%90-day search growth — must beat 0% to launch