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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 22Conversion 77Competition 19Returns 98Price range 13Avg price 75Brand share 0Review moat 99Quality gap 88

Review moat

Incredible16.89

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great£100.41

avg listing price — sweet spot $15–$100

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 11K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Price range

Bad£89.68–£171.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

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