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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 25Conversion 52Competition 43Returns 99Price range 0Avg price 23Brand share 0Review moat 65Quality gap 90

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good914.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Market size

Bad£48K

£48K/yr · 135K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.08–£11.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

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