49
britney spears perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good£14.64avg listing price — sweet spot $15–$100
Price range
Good£5.52–£35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£687K£687K/yr · 787K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,625.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand