61
bride to be
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great219.8avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good£3.21–£41.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£146K£146K/yr · 554K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale