47
bpc 157
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£23.42avg listing price — sweet spot $15–$100
Price range
Great£6.86–£48.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£229K£229K/yr · 354K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch