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boys headband
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.61avg listing price — sweet spot $15–$100
Review moat
Okay3,642.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.10–£19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£98K£98K/yr · 167K searches
Brand share
Bad95%top-5 brand share — brand-locked demand