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Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,937.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£5K£5K/yr · 8K searches