Skip to content
46

blow dryer with comb for afro hair

Skip it

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 15Conversion 51Competition 40Returns 56Price range 84Avg price 95Brand share 15Review moat 57Quality gap 76

Avg price

Incredible£30.30

avg listing price — sweet spot $15–$100

Price range

Great£4.38–£82.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,220.06

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£212K

£212K/yr · 171K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Search terms