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blonde bob wig
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-33.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great£5.01–£46.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good919.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad£40K£40K/yr · 100K searches
Growth
Bad-33.3%90-day search growth — must beat 0% to launch