50
beard comb
Worth a lookShows low returns (0.4%), but soft demand (-23.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 186K searches
Review moat
Bad4,053.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.37–£18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand