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bathroom sponge
Skip itPrices mostly outside the sweet spot ($1.14–$8.33) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,699.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 109K searches
Avg price
Bad£4.36avg listing price — sweet spot $15–$100
Price range
Bad£1.14–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100