45
autoclave
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible48.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great£66.58avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£8.48–£389.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£64K£64K/yr · 41K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch