51
amorolfine
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.46avg listing price — sweet spot $15–$100
Market size
Good£798K£798K/yr · 328K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£11.85–£18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,804.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock