46
1920s headband
Skip itPrices mostly outside the sweet spot ($3.10–$12.31) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great178.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate
Avg price
Bad£6.53avg listing price — sweet spot $15–$100
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 154K searches
Price range
Bad£3.10–£12.31cheapest to priciest tracked listing — scored on the share inside $15–$100