51
wooden letters
Worth a lookShows low returns (0.7%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great169.23avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£2.87–£22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 281K searches
Signals No Dominant Brand