43
wipe warmer for babies
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great£20.24avg listing price — sweet spot $15–$100
Price range
Good£7.40–£32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,610.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£128K£128K/yr · 147K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-42.6%90-day search growth — must beat 0% to launch