50
wet wipes dispenser box
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but prices mostly outside the sweet spot ($2.48–$13.65) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,014.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£82K£82K/yr · 273K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.85avg listing price — sweet spot $15–$100
Price range
Bad£2.48–£13.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand